Compared below are the Pepsi and Coca Cola distributing companies website.

            

            

             Clarity – After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions. I viewed both sites as equally understanding. They were very similar, and the information given on each was greatly beneficial to each other"s product.

             Focus – Pepsi Company seemed to focus a lot on their advertisements. Ranging from March madness, to Pepsi One sweepstakes. They also offered music, games, and information about the product. Coca Cola"s site appeared to focus more on the athletes and famous people that they sponsor. The page was filled with pictures of Lance Armstrong and the famous model Tyrese. In general the Pepsi web page seemed to have a better focus on the points they were attempting to achieve. .

             Efficiency – Both Pepsi and Coca Cola were extremely efficient on their web pages. They were very thorough in the sense of describing their products, merchandise and prizes offered. All were very beneficial to the marketing of each product.

             Concision – Both web sites were filled with information that glorified their product. Pepsi"s page was straight forward and right to the point. Coca Cola had a more fun approach. While exploring these sites, you receive an impression of honesty. There are no gimmicks to persuade you to be involved in anything other than what you are investigating. .

             Completeness – Coca Cola and Pepsi were very similar. Coca Cola appeared to be a notch higher in completeness. Coke had a link called news@coke, which enabled viewers to read about current events with in the Coca Cola Company. This was very useful and was one of the few differentials between them.

             Positivety – This was just another aspect of the two websites that was very similar. Each displayed great confidence and trust in their product. The products of each are almost identical.

             Accuracy – Both Coke and Pepsi conveyed excellent accuracy.