The Ad-plan meeting is used to make adjustments and corrections to achieve the sales goals and objectives for the entire organization.

             The Produce Buyer needs to make use of multiple forms of communication to perform their daily duties. The use of email and faxes are mechanisms to help facilitate the procurement process. Email is used to get market conditions from various parts of the country, transmit purchase orders, confirmation of orders, interoffice communication, store communication and vendor solicitations. Received faxes supply market conditions for the country, vendor solicitations, response to product recalls and survey orders. The phone is used to contact stores about quality problems, receive detailed feedback from brokers, make product orders, schedule meetings, and locate late deliveries.

             The two key organizing functions a Produce Buyer would use to achieve projected goals are developing Sales Plans and Department Layouts. The Sales Plan and Department Layouts provide stores with information on where and how to display products and gives them ordering guidelines. This information is used to determine what to buy and how much product should be purchased. The placement of product within a store has a direct effect on the amount of product that will be sold. Placing bananas on the end of a display piece will move better than if placed between apples and pears. The growing area would have a direct effect on the quality and appearance of the product that could result in an increase or a decrease in sales. If Florida"s strawberries lacked color, then the determination would be made to purchase from the colorful California variety to produce the needed sales.

             The process of establishing standards, goals and targets, measuring performance and identifying deviations for the Produce Buyer are the guidelines for a manager to insure plans are carried out or modified to achieve the organization"s strategy.