14" DASD disks with the mainframe industry"s first 5.25-inch disks. Performance is further.

             enhanced through 4-gigabyte cache and 32-processor controller cards.

             -EMC institutes a Continuous Quality Improvement process, resulting in greatly enhanced product and process quality, as well as over $20 million saved to date (1995).

             1991- Several enhancements to the Symmetrix ICDA product line give EMC the ability to compete .

             in the Online Transaction Processing (OLTP) environment.

             1992- Michael C. Ruettgers is named President and CEO and the company"s stock splits 2 for 3.

             1993- EMC mainframe storage market share increases from 5% to 15%.

             1994- EMC introduces the world"s first "terabyte box" and the company surpasses the $1 billion .

             annual revenue mark.

             1995- EMC introduces first Symmetrix storage systems for open systems and surpasses IBM as .

             market share leader in mainframe disk storage capacity. .

             1996- EMC becomes leader in the open storage market.

             1997- EMC extends lead in the enterprise storage and retrieval market.

             1998- The EMC Effect is felt across the computing enterprise.

             1999- EMC Corporation announces two-for-one stock split.

             .

             EMC: Porters Five Forces:.

             There are five forces that shape competition in an industry, barriers to entry, power of suppliers, power of buyers, threat of substitutes, and rivalry & industry structure. These five forces that Porter developed have become a strong framework in helping strategic mangers find answers as to how, or why decision can have an impact on their firm, and the industry they operate in. When analyzed the collective strength of these forces show potential profits of an industry. The company being focused on is EMC, which is in the Computer Peripherals industry.

             Barriers to Entry:.

             Barriers to entry are forces that firms must overcome in order to enter an industry. These barriers can be caused from high initial investment, product differentiation, cost disadvantage, access to distribution channels, or restrictive government policies.