For many companies, how they should survive in a changing market is very important to them and often results in many difficult decisions being made. These decisions can include whether to lay off employees, outsourcing some work to other countries, pay and benefit cuts, and many other concerns. Since this is the case, companies such as Global Communications have very serious issues that must be resolved in the best interest of the future of the company while still ensuring that the employees and others that have some stake in the company are treated fairly and in the best way possible. In order to understand some of the problems that Global Communications is facing, it is important to understand the issues of globalization and outsourcing, which is the act of sending work to other countries because of less expensive labor costs in those countries. There will be three main topics that will be addressed in the paper. These include outsourcing and globalization and their effects on a company, leadership concerns when it comes to IT, and the problems that are faced between companies and unions when they have difficulties in resolving issues based on contracts and other concerns. .

             Many of the new technologies that are created and implemented today are often promoted by the suppliers and are only through channels that actually reach fellow technologists such as managers that specifically deal with management information systems (Connolly, 2004). This does not help those that are designed to lead organizations do their job effectively. These individuals learn about the new technology but quite often they do not know about the problems and challenges that are faced by middle management and other end users, such as front-desk employees (Connolly, 2004). Not only are they not aware of the challenges and problems that are being faced and should be handled but they do not know how to present the various capabilities of these new technological products to the individuals that will be using them (Connolly, 2004).