As technology continuously emerges and develops, the challenges faced by many businesses in different industries similarly increases. Before, business competitions focus on marketing strategies to attract customers and clients. This includes print advertisements, television and radio advertisements. Every business deal has to be transacted manually. In this way of doing business, there are not much channels to use to be able to make or maintain a business' success. Time and devotion to thinking of marketing strategies that can be effective in gaining customers and clients are the major tools in competing with other businesses, all of which usually involves manual process of doing business such as performing business travels and lots of business meetings. This is especially true in the industry of product manufacturing and selling.

             However, in the emergence and continuous development of advanced technology, there have been rapid changes in the way business is done. Everything seems to change into a more comfortable process where technology successfully plays a great role. Because technology eases and hastens the conventional business processes, many organizations divert their business strategies into making use of technology.

             Technology offers a wide array of ways that ease and hasten the conventional methods of doing business. Hence, many businesses are spending time and money to be in line with technology. This is also because since the time when different kinds of technology-based business methods were developed, customers and clients already prefer doing business in the "technology-way". This consequently becomes a challenge to many organizations to .

             implement technologies that are appropriate to their business. But as technology is sometimes complex to employ especially during the first period of diverting from conventional business process into a technology-based business process, businesses must be ready to face all the challenges that technology can possibly pose.