One industry where technological advancements play an important role is product marketing and selling. Today, the technology of the Internet is playing a great role in allowing a fast and convenient process of product marketing and selling. The following sections in this paper will aim to discuss how the industry of product marketing and selling cope in the advancements of technology. To provide further idea on this, the following topic shall be explored.

             Best practices used in the industry of product marketing and selling to leverage technology.

             Challenges faced by the industry of product marketing and selling in the implementation of technology.

             Best practices used in other industry to address technological opportunities and challenges.

             Alternative methodologies that organizations use to identify the usefulness of technology.

             How the best practices can solve the problems in the industry of product marketing and selling.

             As a manager, how can you maintain a competitive advantage through technological advancements.

             Best Practices Used in the Industry of Product Marketing and Selling to Leverage Technology.

             The industry of product marketing and selling is among the industries where technology plays a very important role, and where there is a high competition between businesses in using technology. Because of this, it is essential that organizations involved in product marketing and selling should develop and implement operation practices and procedures that can maximize the use of technology as well as the benefits that it provides. Following are some of the best practices that are common in many organizations in the industry of product marketing and selling.

             Ensure that the technology is customer-focused and customer-oriented. .

             Why do businesses strive to divert their operation and business processes into technology-based? Many organizations suggest that in order to maximize the benefits of technology, one of the practices that must be considered when implementing technology is that the technology must be for the benefit of the customers.