There are four basic criteria one may suggest in the overall evaluation of the four movie proposals. These would be the mission for the firm and its basic proposals, the company's "must" objectives, the company's "want" objectives and the estimated ROI for each of the for movies. This report will evaluate each of the movies as perceived by the four criteria previously mentioned and will subsequently make an overall evaluation and reason the best choice for the company.

             The first movie, "My Life with Dalai Lama", perfectly complies with the main ideas of the company's mission. First of all, from a creative point of view, the idea to present the life of a personality through the eyes of a snake and through the eyes of other animals befriending him is new, interesting and creatively a positive aspect. Further more, to some degree it is also championing environmental concerns by presenting the role of animals in the life of a personality of 20th century history, bringing the animal regnum closer to human heart. .

             In terms of the "must" objectives, it covers the first two. Indeed, the project would obviously meet legal, safety and environmental standards, while at the same time compelling with the PG or lower advisory rating criterion: a life about the Dalai Lama is in no way offensive or needing advisory content. The third criterion is, however, less likely to be met. Indeed, a life on the Dalai Lama will probably be offensive to the Chinese Communist authorities. As it is commonly known, Communist China has annexed Tibet in the 20th century and the exiled Dalai Lama is currently leading a consistent campaign so that Tibet's independence or at least autonomy be recognized. This may imply a refusal on implementing a theme park in mainland China by the Communist authorities and this is one of the main strategic drivers of the company for the future (expansion of thematic parks to certain countries).