.

             The "want" objectives that could apply here are not thoroughly met. A movie about the Dalai Lama is not likely to bring an Academy Award, because in general biographic stories about historical personalities have not been receiving such an award (we can mention the case of Gandhi in the 80s, but that can be considered more of an exception than a rule). Even more so, few, if any, animated movies have received the Best Picture of the Year award in history. A movie about the Dalai Lama is also not the type of movie that would promote marketing devices that could bring additional income, things such as dolls, games or action figures: the Dalai Lama is not the type of hero that could fit such a category. The project could however score additional points when it comes to creating new technological features in terms of film animation.

             The ROI criterion shows us a probability of 80 % for a ROI of 8 %. This is promising enough, but we need to consider the fact that this is the type of movie likely to convey only first-time revenues, as it will not generate any additional ones from related items or products. It also addresses a particular category of consumers rather than the bigger mass.

             The second movie worth investigating, "Heidi", is not the type of movie that could score points in terms of creative wits: it is the remake of a movie, with basically the same idea and creative elements as the first one, including good music, breathtaking scenery and adorable Heidi. Additionally, it is a big-budget film, something which, if the film fails to be a big success with the masses, will most likely produce important financial damages for the company. Nonetheless, a movie with beautiful scenery, all filmed in the Swiss Alps, will support the environmentalist cause that the company has been lately sustaining. .

             All three "must" objectives of the company are met by the movie. There is no problem with advisory rating (a movie such as Heidi is never likely to bring about such problems), the legal, safety and environmental criteria are met and there is no immediate correlation between this project and the company's planned operations for the future.