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The Right Place of Perception in Marketing 3410
"Every action and inaction, every behavior and trait observed by a customer, whether business or retail, forms part of the larger picture. It is not enough to rely upon an image, a perception (or sometimes, more accurately a manipulation of perception) to support the sale of products or services" (Ellson, 2004). Other sources might disagree with this statement. One source argues that a positive brand image will be the only way to create lasting competitive advantage in the future (King 3). Perhaps this is also true. However, a focus on only image and perception is not enough to ensure the success of an organization, a product, or a service. A consideration of the issue will show that perception may be part of an effective marketing strategy, but it is useless if it is not accompanied by other considerations as part of an overall marketing strategy. The Creation of Customer Satisfaction The creation of customer satisfaction is accepted as being of major importance in business.
'The Physician Assisted Suicide' 3868
INTRODUCTION Life has been given as a gift to man from God and at times a moment comes where man is to decide whether he has the right to end life. Fundamentally there are two types of euthanasia. One is Active Euthanasia and the other is Passive Euthanasia. Passive euthanasia is seen in an example where a patient requiring dialysis, is not put on the dialysis machine and hence dies. Active euthanasia is seen where a patient is injected some poison to cause death. "In active euthanasia you directly and intentionally cause a person's death. In passive euthanasia you do not directly take their life but you permit them to die" (Dr. J.P. Moreland). In essence it can be said that in active euthanasia, something is done to cause the death while in passive euthanasia something is not done to cause the death of the patient. Although the end result of both types is the same people do make a moral distinction between the two types of euthanasia. The distinction being, the difference between kil
The Three Most Common Factors of Child Abuse 456
There are many, many factors that can be commonly linked to child abuse and neglect, but the three most common factors are poverty, stress, and the coping abilities (or age) of the parents (Takyi 590). All of these factors are important to understand so that the cycle of child abuse and neglect can be controlled and hopefully reduced in our society. Poverty can create child abuse for many reasons. The parents are poor, and have no hope of bettering themselves. They may be undereducated, or addicted to alcohol or drugs, and be unable to care for their children much of the time. This can lead to both neglect and abuse. One writer notes, "Children of every race and class s
Preserving the American Empire 1454
First of all, I believe it is important to assert that there is no recommendation that can be made that will preserve the integrity of the so-called American Empire. If we are truly being realistic and conscious of historical evidence, then we cannot reasonably assert that the American Empire can continue on indefinitely. After all, over the course of a long enough stretch of time, the survival rate of everything drops to zero. We cannot expect the American Empire to behave any differently. However, there is a very large difference between a sudden, catastrophic collapse of complexity and a more managed, gradual scaling back of imperial activity. This essay, then, will examine five possible recommendations that can be made to U.S. policymakers that could help them manage the inevitable decline of the American Empire. These recommendations will be drawn from historical evidence-an examination of civilizations such as Harappa civilization, the Han Dynasty, the Mycenaean civilizati
The Decision Makers 1406
1. Reagan is credited with the creation of the first "Teflon presidency" How does Reagan's ability to fend off problems and errors compare to those of Bill Clinton? The differences between Clinton as president and Reagan as president arose from their different styles of operation. The actions of Clinton and his team were the exact opposite of the actions of Reagan and his team, and Clinton and his team waited till the last minute before taking any decision. Even when the Clinton team had started on the path to winning the presidency, they had still not decided what they wanted to do, on the other hand after Reagan had won New Hampshire, he started putting together his foreign policy and domestic policy agendas and teams, and they started acting as early as February, which made a huge difference in the performance. (Chapter 5 - Enacting a National Security Agenda) The confusion in the foreign policy for Clinton also had the same origins, and the only thing that the Clinton team could
The History of "Pop Culture" 910
It can be argued that America's greatest export, both in terms of revenue and in terms of influence, is its popular culture. Americans have taken the cult of celebrity and fame to heights never before imagined in human history. Technology, particularly the information superhighway via the Internet, has taken cult of celebrity and therefore pop culture to supersonic speeds. Since pop culture hinges so heavily on information, the ready availability of real time information - whether through instantly downloadable illegal song tracks before the compact discs even hit the record store shelves, or news of a celebrity romantic breakup even before publicists take the podium - renders pop culture easily accessible to the masses. Indeed, technology puts the "pop" in "pop culture." In recent years, the production of "culture" - art, music, literature, video, and other forms of creative expression - has exploded. There are any number of reasons for this, including technology that has dramat
"Two Former Tyco Executives Found Guilty" 2337
This paper presents an analysis of the article titled 'Two former Tyco executives found guilty' which concerns the court verdict of Tyco International's employees in a fraud, grand larceny and conspiracy case. Ethical Business Issue The past three years have witnessed stunning financial collapses in many companies that were ranked among the most admired companies in America. Sunbeam, Enron, WorldCom, Tyco, and HealthSouth were lauded, imitated, and studied for their stunning performances. Now they are studied for their failures. What went wrong? How could so much go so wrong? And, the inevitable question, where were the auditors and the accountants as these financial statements of well-being were released? Introduction and Facts Tyco International CEO Dennis Kozlowski, former CFO Mark Swartz, and former general counsel Mark Belnick were all indicted on charges that Kozlowski and Swartz, among others, stole $170 million from the company and pocketing $430 million from the
The Influences of Italian Architecture 967
Think of Italian architecture, and one is likely to think of St. Peter's and the Vatican in Rome, the works of architecture that represent the Italian Renaissance in its fullest senses of harmony and balance of line and form. However, the influence of Renaissance architecture did not begin and end with the Renaissance period of the 15th century. Rather the influence of Italian Renaissance architecture can still be seen in many of the modern styles and rules of architecture today. The Renaissance heralded development of "a new architecture" from the 15th to the 16th centuries "that was the first 'modern' architecture. When we look at Renaissance buildings, they look familiar, almost as if they were built one hundred years ago." (Hooker, 1996) For example, a simple wander through the city of Washington, D.C. will reveal tall, pale marble columns that harkens back to Renaissance or ancient Italy in both their shapely domed and colonnaded forms, as well as their details of stone faces an
The Differences of Bush and Clinton as Presidents 1283
George Herbert Walker Bush became the 41st President of the United States since 1989 until 1993. During his 1st year as president, according to Schoenherr (2002): "As a traditional upper-class Republican conservative, Bush was a cheerleader for American consumer capitalism and promoted globalization of American-produced products in a "New World Order" safeguarded by the Reagan Doctrine and arms sales to client countries. However, neither Bush nor Secretary of State Baker had "the vision thing" and instead remained pragmatic caretakers of the Reagan Revolution. The economic recession 1990-92, white collar downsizing, the loss of 2 million jobs, the need to raise taxes to pay for the Reagan deficit, and a hostile Congress controlled by the Democratic Party prevented the realization of the new order." In 1989, Bush stopped the sales of weapons to the Republic of China because a revolt was triggering between the government of China and its people that there was a lot killed in Tiananm
The Psychological Development Theory of Piaget and Erikson 2434
Intelligence and personality are two integral components involved in psychological development that can be examined according to concrete stages. The two most prominent researchers that investigated psychological development using stage theories are Piaget and Erikson. These two researchers provided perspectives on the study of psychology that had never been experienced before, and pioneered revolutionary ideas, especially in regards to stages of child development for Piaget and stages of development throughout the life-span for Erikson. Like all theories, the ideas proposed by these researchers have limitations, but they also both have important implications for the study of development as well as for the field of social work. Both Erikson and Piaget introduced theories that would continue to influence psychological research and practice. into the twenty-first century. Erikson developed an eight-stage theory of psychological development that occurs as people grow through the
The U S. Food and Drug Administration 712
The U S. Food and Drug Administration (FDA) is a Department of Health and Human Services agency and has eight centers/offices. The agency grew from a single chemist in the U.S. Department of Agriculture in 1862 to a staff of around 9,100 employees and a budget of $1.294 billion in 2001 (History of the FDA). According to its Web site, the FDA is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation's food supply, cosmetics, and products that emit radiation (FDA's mission statement). And, the FDA is responsible for advancing the public health by helping to speed innovations that make medicines and foods more effective, safer, and more affordable; and helping the public get the accurate, science-based information they need to use medicines and foods to improve their health. The agency's impact on the commercial market is enormous; it oversees items accounting for one fourth of every dollar spent by consumers (History of the FDA). Direct-
The Opposing Views of Capital Punishment 2913
INTRODUCTION Capital punishment is putting a condemned person to death. When one reads history of the world, it is seen that many people were sentenced to death because they raised a voice against the king. Ending a person's life without giving him a chance to repent is not the best of the correctional methods. It might serve as deterrence for others but to what extent that is entirely true will be examined in the paper. Previously the forms of execution were very painful. Many were beheaded while many were crucified. Crucifixion was the method used to execute Jesus according to Christianity. Such methods aimed at prolonging the pain before death. There have been cultures that have also practiced stoning as a method of execution and even today in countries like Iran, stoning is carried out as a legitimate form of capital punishment for crimes like adultery. "Some may attempt to argue that there is scriptural authorization for the death penalty and so capital punishment will never be l
A Moral and Ethical Standpoint of Euthanasia 701
This paper examines whether euthanasia can be justified from a moral and ethical standpoint. It argues that social workers could use the various ethical perspectives to rationalize euthanasia, especially in cases of extreme suffering. Peter Singer, the foremost proponent of utilitarianism, argues that there would be cases where euthanasia is perfectly moral and ethical. In his book Writings on an Ethical Life (2001), Singer argues that, "the idea of an ethical system carries with it "the notion of something bigger than the individual" (15). As a general principle, Singer proposes that ones actions are ethical insofar as they are compatible with universal interests and produce the "best consequences" for the greatest number of people. Singer's utilitarianism is characterized by a calculation of interests. A person suffering from pain, especially those who are terminally ill, have a strong interest to be free from pain. This should be weighed against the interests of a society in keeping a person who is in pain alive. In this ca
Scope of Competency onMarriage and Family Therapists 1555
Marriage and Family Therapists -- MFT are important mental health practitioners who have been educated and trained so that they can assist with relationship problems, and diagnose and treat the related mental disorders and emotional difficulties of individuals, couples, families and groups which are believed to be the cause of the relationship difficulties. They operate in many specialized areas. In general, marriage and family therapists would like early crisis intervention and brief, focused psychotherapy so that the problems can be solved or symptoms minimized in the shortest time possible. They are also generally able to treat persons where more intensive, long-term treatment is essential to treat or reduce mental or emotional situations. The type of perceived problems that marriage and family therapists can help are "emotional stress or anxiety, feelings of loneliness, isolation, depression, moodiness, family conflicts or tension, divorce and separation, problems dealing with va
Corporal Punishment: A Form of Discipline 1759
In today's society, the job of parenting can be very difficult and, at times, extremely frustrating. As children show disobedience and misbehave, many parents simply do not know how to respond in ways that will effectively teach their children right from wrong, while still ensuring their proper psychological, cognitive, and emotional development. When discussion, logic, communication, and regulation fall short of altering their children's behaviors, many of these individuals resort to the practice of corporal punishment in a final effort to discipline their children (Good, B9). Corporal punishment, however, is not a good solution to behavioral problems, due to its ineffectiveness and negative impact, and should not be used in disciplining a child. This paper will discuss the reasons parents use discipline with their children, in order to further understand the goal of discipline methods. Additionally, this paper will analyze arguments from proponents of corporal punishment in an e
All Shook Up: How Rock n' Roll Changed America 1711
Today, it is hard to believe that cherished 1950's musical icons and pioneers of rock n' roll such as Elvis and Chuck Berry were accused of corrupting the youth of America. However, Glenn C Altschuler reminds the reader in his book All Shook Up: How Rock n' Roll Changed America that rock n' roll was extremely controversial in its day amongst parents and educators. The new musical form was denounced as "musical riots put to a switchblade beat. From the beginning this new musical form was distained by the previous generation as noise, not art, as low rather than high culture. Today, rock n' roll still has questionable cultural, as opposed to popular legitimacy as opposed to so-called classical music. The questions Altschuler's book provokes touch not just upon controversies of what made rock n' roll so frightening to some, but also what constitutes good music, other than the ear of the beholder? What, if any difference exists between popular and high culture other than the listener's
"Further Signs of Cooling" by Hagerty and Simon 598
The Wall Street Journal article "Further Signs of Cooling" by Hagerty and Simon reveals that number of home-purchase contracts signed in October, 2004 dropped 8% from a year earlier at 48 of the nation's large real-estate brokerage firms. Obviously, something has changed. The article continues to explain that there has been a change in supply as well as demand, with substantial increases in the inventory of homes available for sale. This analysis uses economic theory to explain housing factors described in the news piece. Current income is the most relevant determinant of consumption. Other things equal, a higher price level (inflation) reduces the real current income, thus real consumption. The article mentions that there has been a slow growth in personal income. The housing bubble pushed up housing prices, but others factors have come into play such as higher oil prices and
The Air Traffic Controllers Strike of 1981 1771
In this study, I intend to provide an overview of the air traffic controllers' strike that occurred in 1981. This strike came at the peak of increased tension between the air traffic controllers union, PATCO, and the FAA, a federal agency charged with overseeing the management of all civil air flights. The strike occurred on August 3, 1981. On that day, approximately 12,000 air traffic controllers went on strike, effectively crippling the civil air industry. As members of PATCO, these individuals certainly felt they had the right to strike; however, under the terms of certain laws affecting federal employees, the air traffic controllers, in fact, did not have this right. As a result, President Reagan immediately threatened that any air traffic controller not back at work within 48 hours of the start of the strike would lost his or her job. Three days later, the FAA issued 12,000 dismissal notices and the strike officially came to an end (Spector, 1982, p.1). Of particular int
A Study Analysis on The Process of Information Technology 1573
Introduction: In the world of today, the process of information technology is a part of organizations due to the importance of information systems. These are the processes through which one derives solutions to the challenges faced in organizational and management problems. There is also a view among experts that the quantity of interaction between the IT department of the organization and other units are what determines the success of any organization. The entire process of IT can be used in a centralized or decentralized manner. The structure of IT in any organization should provide assistance in its strategy and must conduct the needed research for this purpose. (Centralized versus Decentralized Information Systems in Organizations) Analysis: Today, several organizations in all sectors of industry, commerce and government are based on their information systems. In some industries like telecommunications, media, entertainment and financial services, the survival of the organiz
The Geologic Features of My. Vesuvius 1891
The purpose of this paper is to introduce, discuss, and analyze the topic of science in geology. Specifically it will discuss the geologic features of Mt. Vesuvius. Mt. Vesuvius may be the most noted volcano in the world. It is certainly one of the most studied. Almost everyone in the world knows the volcano erupted in early Roman history, burying the town of Pompeii and several other towns, which have become rich in geologic and archeological discovery. Mt. Vesuvius is still a model of volcanic study, and most scientists agree that it is not a question of if it will erupt again, but when. Many believe another century will not go by without an eruption of the infamous volcano. Mt. Vesuvius is located in Italy on the Bay of Naples. In fact, the mountain is extremely close to the modern city of Naples, Italy. Vesuvius is actually located partially inside the collapsed caldera of a much older volcano, called Mount Somma, which existed over 17,000 years ago (Wood). Vesuvius is im
Reasons and Motivations for the Existence of God in the World 1377
We should start, first of all, with the second essay from "On the Genealogy of Morals. A Polemical Tract", giving interesting background ideas on the origins of supernatural beings, on all levels, including the God of gods. The gods, as supernatural being, were conceived at first, according to Nietzsche, in order to remove hidden suffering from the world. Certainly, this is somewhat differentiated depending on the religion it serves. As such, in Christianity, God is, in terms of suffering at least, the character that helps explain the existence of suffering and its division within the world (although one of the many questions that agnostics ask themselves is how the Christian God can allow the existence of suffering in such quantities in the world. Nietzsche himself explains this as the "suffering machine"1 that Christians have developed to explain and attain salvation and grace). On the other hand, God, as a concept, also became necessary as the element that would justify deci
The Life and Music of Chester Bennington 699
Chester Bennington, lead singer of the group Linkin Park, is my favorite singer. Chester was born on March 20, 1976 in Phoenix, Arizona. When he was two years old, Chester's brother taught him to sing "Hot Blooded" and taped it. From this early age, Chester's fascination with music started. When he was young, Chester used to pretend he was the fifth member of the band Depeche Mode and sing along with them. His brother, who is 13 years older than him, got him into liking bands like Loverboy, Foreigner, and Rush. The first album that had an impact on him was the Misfits and the first instrument he ever played was the piano ("Chester Bennington"). When he was thirteen, Chester began to practice singing; he used to practice until his throat hurt. When he was fifteen, Chester joined a band called "Sean Dowdell and Friends" which he was the lead singer of. With this band he recorded three songs whose titles were, "Painted Pictures", "Kill the Flies", and "God's Afraid" ("Random Facts"). In 1993, Chester joined his first official band ca
A Father and Son's Relationship according to Confucius 679
The familial and larger social relationships as viewed by Confucianism, are thought to naturally involve virtuous character and to be realistically applicable within society. Confucianism views all human relationships as naturally having different degrees of status and duties between individuals. This means for example, that in the case of a relationship between a father and son, the son's status in relation to his father is one of being a junior; this status means that the son owes duties towards his father that are unique to that relationship. These duties are thus different from duties that he has to fulfill towards his younger siblings, friends, and children, all of whom he holds a different type of status towards, which is that of being a senior. The duties one has to fulfill as the junior of a relationship involve having strong reverence for elders and providing them with good services. As stated in the Analects of Confucius, "A youth, when at home, should be filial, and abroad, respectful to h
Coffin of Pedi-Osiris and the Sarcophagus of Tutankhamen 1687
In contrast to the religions of Western civilization, that of the ancient Egyptians made a very clear distinction between the body and the soul, for the Egyptians believed that "from birth a person was accompanied by a kind of other self, known as the ka which upon the death of the fleshly body, could inhabit the corpse and live on" (Cooney, 56). But for the ka to live securely, the body of the deceased must remain as intact as possible, and in order to accomplish this, the ancient Egyptians developed to vary high art the technique of embalming. Their success in this technique is quite evident and is demonstrated by numerous, well-preserved mummies of pharaohs like Rameses II, princes, princesses, various nobles as well as common people, such as those that worked on the construction of tombs and the Great Pyramid of Cheops. The first requirement for immortality was of course mummification and when this process was complete, the body, especially if that of a pharaoh or some other hi
Public Relations: A Vital Part of the Marketing Campaign 662
Public relations can be a vital part of the marketing campaign of the organization. Instead of paying a great deal of money for advertising a product or service, the PR can provide free or relatively low cost communication with individuals outside of the company. There are several reasons why PR is essential for keeping external public's informed. First, it is necessary for a company to build up its reputation. People are more willing to use companies that they feel are providing a positive benefit to them or their community. Second, PR is often used to influence the public. This is especially true for political action groups, associations and other similar organizations. Third, with all the bad news in the media, people want to hear something decent that is happening for a change. Public relations specialists can show the positive impact that a company is having through its community relations, for example. Fifth, public relations is one of the best ways to build a brand name.
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